22.06.2023 | research

Captivating Generation Alpha: Connect with Tomorrows’ Shoppers

Dive into the world of Generation Alpha and uncover strategies to captivate their attention, meet their needs, and embrace their values. Stay ahead of the curve by engaging with this empowered Generation and pave the way for long-lasting connections with tomorrows' shoppers.

10.05.2023 | innovation, research

Why Seedling Kit Collectible Promotions Are So Successful

Supermarkets’ collectible promotions featuring seedling kits have been a hit around the world in the last few years. Let’s take a look at the reasons behind this success and two popular seedling kit campaigns: Little Garden and Little Chefs.

12.04.2023 | research

Retail Loyalty Marketing: How to Use Collectibles to Nurture Loyalty

Supermarkets are always on the run for new, innovative loyalty solutions to win over new waves of consumers as well as establish long-term loyalty with their existing ones. What if we say that there’s a simple, yet effective solution that can turn a shopper's daily shopping chores into a playful, engaging experience without sacrificing simplicity and familiarity?

30.03.2023 | research

Gamification in Loyalty Programs: Empowering Customer Experience

Gamification in Loyalty Programs: with a proper understanding of game mechanics and consumer loyalty, gamified loyalty programs can be the new most valuable player in your marketing strategy. Before we show you how to use it, let’s get a close-up look at how gaming and retail loyalty comes together.

20.12.2022 | news, research

5 Reasons To Run a Christmas Loyalty Campaign

The holiday season is just around the corner, and soon it won’t take long until the Christmas songs and decorated houses full of Christmas lights are everywhere. Families will get ready to spend a cozy season with friends and loved ones, celebrating this special moment together. But before any official celebration even starts, retailers and brands must work hard to make sure they will connect with their shoppers during this special moment. 

19.12.2022 | research

Why Run Loyalty Campaigns During Major Sporting Events?

Sporting events are a huge opportunity to connect with existing and potential clients. This is exactly why so many brands create themed campaigns related to sports.You might be thinking “Why would I do a campaign if so many other brands are already doing it?”. Well, we will tell you all about that!

02.11.2022 | research

4 Tips to Create a Successful Sports Loyalty Campaign

So now you’ve seen how popular and effective both sports and themed loyalty campaigns can be. It’s clear that these events and competitions create several opportunities for grocery retailers around the world. But how do you create the best campaign for your own customers?

11.07.2022 | research

At What Age Do Children Develop Brand Recognition and Loyalty?

Children have been the primary target for brands and retailers all over the world when it comes to acquiring their loyalty. However, one important question is yet to be answered: “How do kids and brand loyalty grow together?”.

25.05.2022 | research

What Do Customers Want From Supermarket Loyalty Programs?

Supermarket loyalty programs are a great way to connect with customers and give a little back to your most loyal shoppers. What if we tell you that consumers are looking for things beyond just stamp cards and discounts in a loyalty program? Get ready to connect with them by learning what they really expect from your loyalty programs!

02.05.2022 | research

To Infinity and Beyond: The Long-Term Benefits of Loyalty Campaigns 

Loyalty campaigns are a great way to engage shoppers with your brand and keep them excited. They help retailers increase brand awareness, boost return on investment, drive up in-store traffic and most importantly, make every trip to the grocery store a memorable shopping experience. But little did you know, the benefits from loyalty campaigns can go way beyond their short-term initiative.

19.04.2022 | research

The Importance of Adult Play: Why Adults Should Never Stop Playing

You already know all about the importance of play during childhood and adolescence. Now, get ready to explore the last stop of this insightful and playful journey: let's discover the importance of adult play.

21.03.2022 | research

The Power of Play: Why is Play So Important For Children and Teens?

Play, defined simply as joyful recreational activities, goes beyond pure fun and entertainment. It’s considered to be one of the essential building blocks of children’s cognitive, socio-emotional, physical development. Have you ever wondered what play looks like across different stages of life?

24.02.2022 | research

Generation Alpha: Children Today, Shoppers Tomorrow

Glass Gen, iGen, Screenagers, Generation Alpha. This generation has come under many names, but one thing stays the same: they are the first generation to be born into a fully digitalized era. Are you ready to travel into the world of Generation Alpha?

11.10.2021 | research

Gen Z: A New Influential Generation of Shoppers

G-Z'ers are already seen as core influencers in today’s shopping habits, as they not only are customers themselves but also influence their parent’s shopping behavior. To retain and attract this new generation, retailers must know what drives them.

24.08.2021 | research

How Football Brings Families Closer Together

Football is the world's most popular ball game - and there are many reasons why! Understanding football's potential to connect families across generations enables retailers to embrace the power of football in marketing campaigns and strategy.

18.08.2021 | research

How Nostalgia Marketing Can Boost Your Loyalty Campaign

Nostalgia marketing helps customers associate something they love with a new brand or campaign. As a result, businesses tend to supercharge their popularity or name recognition based on nostalgic feelings. Discover how you can use it to boost your loyalty program by generating powerful emotions, interest and engagement.

11.08.2021 | research

Best Practices to Activate Your Loyalty Program In-Store

Loyalty campaigns and customer journeys have an important thing in common: they are all about the customer experience. That's exactly why you should activate your campaign in-store. An in-store activation will boost the visibility of your campaign, while increasing consumer awareness, excitement and engagement. Learn all about it!

27.07.2021 | research

​​Understanding Millennial Shoppers: How to Win Over the Gen Y?

Millennials, Generation Y, Echo Boomers or Digital Natives. There are many ways of referring to this connected generation, but the key element to win over their trust and engage with them is learning and focusing on their interests and needs.

22.07.2021 | research

How Role Models in Sports Help Kids Stay Happy and Healthy

Whether you’re a Messi or a Ronaldo, or are all about Serena, LeBron or Nadal, everyone has their own sporting idol. And, nowadays, athletes are better role models than ever before. Discover how sporting heroes on loyalty programs help children and families live healthier, happier lives.

15.04.2021 | research

4 Types of Grocery Shoppers You Can Delight With Loyalty Campaigns

Research points out that one common reason for failure of many supposedly good retail stores is their inability to understand differences among the types of grocery shoppers and how to handle them. There are many different ways for grocery retailers to delight shoppers. But did you know that loyalty campaigns can delight most shoppers' profiles?

06.04.2021 | research

The 3 Components of Emotional Loyalty

Consumers with strong emotional connections to a brand visit their stores 32% more often and spend 46% more money than those without emotional bonds. So, bear in mind that you need the 3 components of emotional loyalty to nurture customer loyalty: brand affinity, attachment, and trust. Read more.

22.03.2021 | research

Building Kids’ Skills With Building Block Toys

Billions of people have grown up playing with building block toys. Building blocks even led one of our loyalty campaigns to be nominated for the Loyalty Magazine Awards. Read more to know why this timeless concept is so beneficial for kids.

18.03.2021 | research

9 KPIs to Measure the Performance of a Loyalty Program

With the relevant KPIs, you can measure the performance of a loyalty program. These indicators help you understand what works the best in your marketing strategy, how it impacts your sales and brand, and what to optimize in your future campaigns.  Check out 9 KPIs that you should keep a track of.

03.03.2021 | research

Understanding Children’s Influence on Parents’ Purchase Decisions

Even though kids do not always expect to be involved in purchase decisions, 85% of parents find it important to ask for their opinion when it comes to purchases for the family. Let’s take a closer look at some consumer insights and explore how grocery retailers should consider speaking to families as a whole.

02.02.2021 | research

3 Proven Loyalty Program Mechanisms That Work in Grocery Retail

Which types of loyalty campaigns will help you conquer your marketing goals? Let’s go through the characteristics of 3 proven loyalty program mechanisms: instant reward, redemption, and hybrid campaigns.

17.12.2020 | research

Retail: What is a supermarket loyalty campaign?

Supermarket loyalty campaign, short-term loyalty program, collectible promotion... In essence, these terms all refer to the same retail marketing concept. Wouter Aalberse, Commercial Director at UNGA, gives a definition of "supermarket loyalty campaign" and offers practical applications for retail marketers.

25.11.2020 | research

Why You Need Loyalty Campaigns in Your Supermarket Marketing Strategy

Too many loyalty programs in grocery retail are either outdated or ineffective, mostly because they focus exclusively on transactions. So retailers increasingly incorporate loyalty campaigns in their marketing strategy. Here's why you should do the same.

02.10.2020 | research

Why Adults Love to Collect the Little Shop Minis

No matter the country or the retailer, our Little Shop loyalty campaign is always a hit with families. We've rolled it out in 20 countries so far, and kids are not the only ones crazy about the minis. So, why are adults such big passionate Little Shop collectors?

13.08.2020 | research

What Kids Can Learn Playing With Little Shop

One of our all-time biggest successes is the Little Shop campaign. No matter where in the world and which supermarket we run it with, kids and families love it because playing with Little Shop is both fun and educational. Read on to read more!

22.07.2020 | research

How to Prevent the Summer Slide with Reading

The summer slide is the learning loss that occurs when children don't actively study during the summer break. Find out how reading can help prevent this loss and how you can get children engaged in reading.

15.07.2020 | research

Families’ New Normal is Shaping Grocery Retail Loyalty

What does families' New Normal look like? Our Insights Manager decrypts the 3 main consumer trends that are being accelerated by the Coronavirus crisis and what they mean with regard to grocery and food retail loyalty.

08.07.2020 | research

The Impact of the Coronavirus Crisis on Retail Loyalty

UNGA’s Insights Manager Inez Schmitz has been taking in all the recent developments across the globe. In this article, she looks back at how retailers have been impacted by the Coronavirus crisis, and she shares her view on the new challenges in retail loyalty.

19.05.2020 | research

Developing Social and Emotional Skills of Kids at Home

Helping children understand emotions and feelings can contribute to their healthy development. Read on to find out how to actively nurture kids' emotional intelligence at home.

15.05.2020 | research

Why Retaining Your Existing Customers Is Important

Retaining your existing customers can rapidly increase profitability. Companies, by focusing on acquiring new customers, undervalue customer retention.

06.05.2020 | research

Supporting Children’s Cognitive Development at Home

Children learn about the world around them by exploring and experiencing it. As they get older, their brains develop and determine the way they think and solve problems. Read on to find activities you can do at home to actively encourage your child's cognitive development.

23.04.2020 | research

Encouraging the Physical Development of Kids at Home

The development of coordination and strength, as well as healthy growth, is important for kids. We can actively encourage the development of these skills at home. Read on to learn more.

16.04.2020 | research

How to Stimulate Kids’ Language Development at Home

While spending most of their time inside, kids can be encouraged to work on their language development at home. Depending on their age, various activities can teach children valuable language skills in a playful and fun manner. Read on to learn more.

08.04.2020 | research

Play to Talk: Tips on How to Talk to Kids about Disease

When in a pandemic, or when a loved one is sick, it is important that parents help their children understand the disease and cope with their emotions. Discover our tips on how to use play to talk to kids about disease.

17.03.2020 | research

The Benefits of Gardening for Kids

People of all ages, especially children, can enjoy growing and cultivating plants. Additionally, gardening can also be very valuable for little ones. We have listed the benefits of gardening for kids.