16.03.2023 | news

UNGA nominated 4 times for the International Loyalty Awards!

We made it to the finalists stage of the 2023 International Loyalty Awards with four nominations! Three of our campaigns have been recognised as finalists in two categories - Best-Eco Loyalty Initiative and Best Short-Term Loyalty Initiative. Get to know our finalists!

08.02.2023 | campaigns, news

Woolworths Bricks Farm: Bringing the Farm to Australian Households

Discover Woolworths Bricks Farm, the new Bricks collectible campaign landing in Australia to surprise and delight customers whilst promoting local farmers and recycling.

20.01.2023 | news

A Year With UNGA 2022 Report

2022 was an eventful year for UNGA. Despite the ups and downs, we stood strong and grew with time. We continued to bring new and innovative ideas to the market whilst previous loyalty campaigns returned for great comebacks. Take a look at our 2022 in review!

12.01.2023 | news

Subscribe to UNGA’s newsletter now!

Receive the latest cases, news and insights into the most playful retail loyalty campaigns for families with kids directly in your inbox each month. Sign up now and don't miss a thing!

11.01.2023 | news

Behind the Scenes: Discover UNGA

Ever wondered what a day at UNGA looks like? At UNGA, we pride ourselves in thinking creatively and growing whilst maintaining a playful and enjoyable work environment. Press play and get ready to take a sneak peek at what one day in our Amsterdam office looks like! ▶️

28.12.2022 | news

2023 Retail Marketing Calendar: Key Dates That You Don’t Want to Miss

2023 is just around the corner and it's time to get your strategy & calendar ready. Planning and organizing for holiday seasons, events, celebrations, and special activities can be quite a hassle. From budgeting and stocking to scheduling and promoting. It can be quite overwhelming. And that’s why UNGA’s created the 2023 Retail Marketing Calendar for you!

20.12.2022 | news, research

5 Reasons To Run a Christmas Loyalty Campaign

The holiday season is just around the corner, and soon it won’t take long until the Christmas songs and decorated houses full of Christmas lights are everywhere. Families will get ready to spend a cozy season with friends and loved ones, celebrating this special moment together. But before any official celebration even starts, retailers and brands must work hard to make sure they will connect with their shoppers during this special moment. 

10.12.2022 | campaigns, innovation, news

Back by popular demand: The most loved collectibles campaigns in 2022

As the year comes to a close, we’d like to look back at amazing supermarket collectible campaigns that made a comeback in 2022. Time to put in the spotlight three main campaigns that have brought so much joy and happiness to shoppers that retailers had to bring them back due to popular demand.

01.11.2022 | campaigns, innovation, news

Countdown Bricks Farm Teaches Families in NZ Where Food Comes From

Countdown Bricks Farm 2022: the world’s first loyalty campaign with Bricks made of 100% recycled materials is available now in New Zealand!

30.06.2022 | news

The Power of Kids and Families in Retail Loyalty

UNGA's CEO Hong Liem was at the 'Kids en Jongeren Marketing Congres', in Utrecht (Netherlands), talking about the power of play in retail loyalty. Lucky you, he also created a "Questions & Answers" article to share his insights about of kids- and family-focused loyalty programs. Ready to dive in?

12.05.2022 | innovation, news

UNGA Wins the Green Product Award 2022 with the Famous Checkers Little Garden 2 Campaign

UNGA scored an amazing win in the Kids category at the Green Product Award 2022 with the Checkers Little Garden 2 campaign. This amazing award reflects our efforts to innovate and contribute to a more sustainable world, reinforcing our motto Play, Grow and Sustain. 

11.03.2022 | news

UNGA Nominated 9 Times for the International Loyalty Awards 2022

Have you heard the most exciting news from the loyalty world? The finalists of the International Loyalty Awards were announced and… UNGA received 9 nominations. Not only one, two, or three, but 7 of our UNGA campaigns are finalists in 5 different categories of the International Loyalty Awards 2022!

17.01.2022 | news

Boosting Customer Satisfaction with Loyalty Programs

If you're not running a loyalty campaign for your customers, it might be time to launch one. Loyalty campaigns are a great way to connect with customers and give a little back to your most loyal customers. Let's take a little look at how loyalty campaigns can be used to boost customer satisfaction and make sure your best customers keep coming back.

11.01.2022 | news

UNGA Wins Four Prizes in the International Design Awards 2021

We're thrilled to announce that four of our loyalty campaigns have won prizes at the International Design Awards 2021. In addition to these amazing awards, UNGA also received 7 honorable mentions in different categories! Discover all about it.

23.11.2021 | news

Ring in the New Year with our 2022 Retail Marketing Calendar

As a retail marketer, creating a marketing agenda is a vital part of yearly planning. To plan a successful year for your business and customers, knowing key dates and events taking place is necessary to reach your established marketing goals. 

23.09.2021 | campaigns, news

Skrepishi 3: The Playful Elastic Bands to Collect at Magnit

Magnit has partnered up with Hotel Transylvania by Sony Pictures and UNGA to launch an exciting new campaign for kids and parents all over Russia. The Skrepishi 3 are waiting for them in stores all over the country!

20.09.2021 | campaigns, innovation, news

Building a Sustainable Future with Woolworths Bricks in Australia

Discover Woolworths Bricks, an exciting and sustainable collectible campaign for families in Australia co-created with UNGA.

08.07.2021 | campaigns, news

Woolworths Aussie Heroes celebrates the 2020 Olympics and Paralympics

As the official fresh food partner of the Australian Olympic team, Woolworths is ready to celebrate and experience the 2020 Tokyo Olympics and Paralympics with their customers and the most famous Aussie athletes! Discover all about our new campaign: Woolworths Aussie Heroes.

23.06.2021 | campaigns, news

Stimulating Kids’ Creative Skills with Space Jam: A New Legacy Holocards

For Salling Group’s Space Jam: A New Legacy loyalty campaign, we customized UNGA's Holocards concept to the world-famous license. Discover how these loyalty rewards are stimulating kids’ creative skills in Denmark.

21.06.2021 | campaigns, innovation, news

Our Plush Toys Made from Recycled Materials Hit the Shelves in Denmark

Discover UNGA's first line-up of plush toys made of recycled materials created for the Salling Group's Space Jam: A New Legacy loyalty campaign in Denmark: An important step in making loyalty rewards more sustainable.

14.06.2021 | campaigns, news

Salling Group Builds Up Families’ Excitement for “Space Jam: A New Legacy”

Discover our Space Jam: A New Legacy loyalty campaign, now running in Denmark. Families shopping at føtex, Bilka and BR Toys can collect the beautifully designed Holocards and plush toys.

26.05.2021 | news

What to Look For in a Loyalty Agency?

You're always on the hunt for the best tactics to increase brand awareness and nurture your relationship with shoppers, and you've decided to run a loyalty campaign. Now, how do you decide which loyalty agency to work with?

20.05.2021 | campaigns, news

Torna-te Um Campeão: Intermarché Teams Up With Football Players to Inspire Portuguese Families

Discover Torna-te Um Campeão (“Become a Champion” in Portuguese), Intermarché Portugal's new loyalty campaign that stimulates families to eat healthy with the help of 32 famous football players.

12.05.2021 | news

6 Ideas to Activate Your Loyalty Campaigns Online

How can grocery retailers activate their loyalty campaigns online? We share 6 ideas to boost their visibility and customer engagement through social media and more.

04.05.2021 | news

When Loyalty Rewards Turn Into Teaching Resources

Loyalty programs for families very often involve playful rewards such as toys and games to collect. However, these rewards possess the potential to become much more. Check out how loyalty rewards have been turned into educational materials in schools.

23.04.2021 | news

[Quiz] Which type of little reader is your child?

We know what a hassle it can be for parents to stimulate children’s reading habits at home. So, we asked our friends at Hey Reader to share their tips. And the first one is quite simple: Find out which type of little reader your child is!

16.02.2021 | innovation, news

4 Reasons To Encourage Your Customers To Garden

Consumers want to make healthy and more sustainable living choices, and they expect brands to help them. Discover the reasons why, by giving them the keys and tools to garden, retailers can stimulate new habits among families.

11.02.2021 | campaigns, news

Discovery Garden Is Back at Woolworths, This Time It’s Even Better

Discovery Garden is back at Woolworths Australia, only this time with a huge twist: the seedling kits are now bee-attracting. This campaign is a fun way for families to start growing their own little gardens and understand the role that honey bees play in supporting Australia’s food supply through pollination.

27.01.2021 | news

Play to Perform: How Games Help Work Better

Play is as beneficial for adults as it is for children. It can help in many situations at work. Discover how our team learned to connect and perform better through play with our partner Right To Play.

25.01.2021 | news

A Year With UNGA: 2020 Report

2020 has been challenging for all of us, but we are happy to share that during this last year, we created no less than half a billion smiles among grocery shopping families. And a lot happened behind the scenes! We tell you all about it in the "2020 - A year with UNGA" report.

20.01.2021 | campaigns, news

Monopoly Junior – Magnit Edition: Our Custom-Made Board Game

Discover Monopoly Junior - Magnit Edition, a board game designed with Hasbro as a customer reward for Magnit redemption campaign in Russia. In this special edition, Magnit's colourful supermarket stands were indeed designed in cardboard pieces, creating a 3D adventure on top of the board.

14.01.2021 | news

UNGA and Right To Play Renew Partnership for a Second Year

We are thrilled to announce the renewal of our partnership with Right To Play, stepping into 2021 with a new yearly contribution that supports Right To Play's programs as well as upcoming novelties to further spread the power of play together.

28.12.2020 | news

Your 2021 Retail Marketing Calendar and Why You Need It

Your annual marketing plan is what brings you closer to fulfilling your objectives. You need to anticipate and strategize ahead to successfully implement your marketing activities. But from where can you start? Download your 2021 Retail Marketing Calendar now to identify the key retail dates of the year.

22.12.2020 | news

7 Supermarket Loyalty Campaigns You Don’t Want To Miss

It is that time of year again when we look back on the past months and celebrate. And what a year it has been! Are you ready to rewind 2020 with us? Take a look at our selection of supermarket loyalty campaigns that marked this year.

10.12.2020 | campaigns, news

“Have Fun with Hasbro Games”: A playful winter awaits Russian families at Magnit

The Russian retailer Magnit brings families joy this winter! Discover "Have Fun With Hasbro Games", UNGA's new redemption campaign designed in collaboration with Magnit and Hasbro that rewards customers with five of the most popular board games in the world.

08.12.2020 | campaigns, innovation, news

Checkers Little Garden 2 Promoting Community Empowerment in South Africa

Did you know that we produced Checkers Little Garden 2 locally and put together a team of more than 156 South Africans — mostly women? We tell you all about how the loyalty campaign contributed to community empowerment in South Africa!

20.11.2020 | news

“Won’t Stop Us”: Crisis Won’t Stop Children From Thriving

One of UNGA's missions is to support children worldwide by enabling them to grow through play. That is why today, on World Children's Day, we want to give a shoutout to our partner, Right To Play, and its powerful "Won't Stop Us" campaign.

24.09.2020 | news

6 Months Later: How We Are Coping With Remote Work

6 months after starting working from home, our HR team, together with our Insights Manager, has conducted a Vitality Scan to understand how everyone is coping. This has been a very insightful journey so far and because other companies or employees might relate, we wanted to share it with you.

08.09.2020 | campaigns, news

Lidl Shop Returns in Portugal 4 Years After the First Campaign

Lidl Shop was a hit in Portugal in 2016, and the loyalty campaign now makes a comeback with Lidl Shop 2. Once again, UNGA was there to shrink down Lidl's most popular products and turn them into the cutest toys for families to play at home.

07.09.2020 | campaigns, news

New World Little Garden 3 Revives New Zealand’s Green Thumb

After two successful campaigns, New World Little Garden is back in New Zealand with amazing novelties: UNGA developed plastic-free seedling kits and additional accessories for families.

03.09.2020 | news

How ‘Eat Like a Champ’ Inspires Kids to Live Healthily

Our new loyalty campaign 'Eat Like a Champ' features famous football players and stimulates children and their parents to eat healthily. As it is now rolled out by Carrefour France, our Insights Manager Inez Schmitz dives into how the mechanic of the campaign can really benefit families.

26.08.2020 | campaigns, news

Mange Comme Un Champion: Carrefour’s new loyalty campaign in France

UNGA's first loyalty campaign designed for Carrefour France just kicked off! Discover how 35 European footballers play together in the 'Mange Comme Un Champion' campaign to inspire French shoppers to eat healthy and score great meals at home!

24.08.2020 | campaigns, news

Here We Grow Again: Little Garden Is Back at Checkers

Checkers is bringing kids and adults in South Africa a new opportunity to garden together. From August 24, 2020 and until stocks last, Checkers Little Garden 2 will surprise and delight shoppers with 24 seedlings to grow at home, and novelties that UNGA so proudly contributed to.

21.08.2020 | news

We did it: We moved for children worldwide!

Do you remember when we announced in May that we were getting moving for Right To Play? Well, we did it! We're so proud and thrilled to share that we've unlocked over 1,300 play rewards for children in Right To Play's programs worldwide.

11.08.2020 | news

What We’ve Learned About Virtual Pitching

With lockdowns and travel bans in place, COVID-19 has made it impossible to meet with clients. So for a creative agency like UNGA, virtual pitching has become the new normal. Our Senior Account Manager Robert Dunsmore shares the lessons we've learned so far.

16.07.2020 | news

Moving for Children in the Middle East With Right To Play

In June, UNGA continued to track movement for good with Scooch. This time, the focus was on empowering children in the Middle East. Read more about our movement and support for Right To Play.

25.06.2020 | news

UNGA Moves for Children in Ghana With Right To Play

Last month, we joined the movement for good. With the help of Scooch, we tracked our activity and pushed ourselves to support Right To Play's mission to empower children. Our first month was all about Ghana. Let's rewind!

24.06.2020 | news

Woes Weinberg in the Loyalty Magazine Awards 30 Under 40 list for 2020

We are thrilled to announce that Woes Weinberg, UNGA's Head of Marketing, has been chosen for the prestigious Loyalty Magazine Awards 30 Under 40 list for 2020. With this win, Woes is one of the Top 30 Loyalty Experts worldwide this year.

12.05.2020 | news

Get Moving to Empower Children with Right To Play

We joined forces with Right To Play to promote the power of play, and we’ll continue to do so by joining the movement for good. From May to July 2020, our employees will be supporting the work of Right To Play by moving and tracking their physical activity on Scooch. So, how does this work?

03.04.2020 | news

Coronavirus: Work from Home Becomes our New Normal

Work from home is now the new normal for many companies, UNGA included. Rethinking our daily organization helps protect employees and slow down the spread of coronavirus. As we're are all in this together, our HR Director Valeria Lindeman shares her thoughts on how to make it work.

02.04.2020 | news

4 Essential Skill Sets Kids Can Grow at Home

As kids need to learn continuously, spending a lot of time at home is a challenge. Read about skill sets kids can easily grow at home and a list of activities that can help.

20.03.2020 | news

UNGA Nominated Twice for the Loyalty Magazine Awards 2020

Our Little Checkers and Little Chefs campaigns have been shortlisted in the Best Short-Term Loyalty Initiatives for the Loyalty Magazine Awards 2020.

26.02.2020 | news

Right To Play and UNGA Partner Up to Promote the Power of Play

We're moving further with our mission to enable children to grow. We're thrilled to announce that we team up with Right To Play to raise awareness about Power of Play.

07.02.2020 | news

What Happened to Playing Outside?

Children these days do not play outside their homes as much as they used to. We explain three main reasons for what happened to playing outside.

22.01.2020 | news

NRF 2020: The Hottest Retail Trends of The Year

NRF 2020 uncovered the top retail trends of the year. To be successful, retailers should focus on technology, sustainability, and data.

17.01.2020 | news

How Collaborative Play Benefits Children

Kids play to grow, and some games are more beneficial than others. Discover how collaborative play helps shape kids' personalities.

18.12.2019 | news

Our 2019 Rewind: Press Pause on the Highlights of the Year

In our 2019 rewind, we see loyalty campaigns, events and in-house activities. We crafted millions of toys and smiles. Let's rewind together.

26.11.2019 | news

Working Effectively Together: A Multicultural Day at UNGA

What are cultural similarities and intercultural challenges? During the multicultural day at UNGA, we found how to be creative and innovative together.