Play to grow. That’s our philosophy.
We craft toys and smiles. We design loyalty campaigns that enable families to grow.
We believe in the power of play.
More about us
We use the power of play to win.
We design toys and games with which kids can have fun. Educational and valuable experiences that parents enjoy.
We create opportunities for retailers to connect with families. To foster sustainable relationships with their loyal customers of today and tomorrow.
Reached & played with over
percent of families with kids in 40 countries
Ran over
loyalty campaigns for kids to play to grow across the globe
Crafted over
billion fun toys, plushies, and collectibles… and counting
Selection of clients who play with us
They care about kids and families as much as we do. Together, we turn grocery shopping into a fun and engaging playground for families.
Our kid-inspired loyalty campaigns
We’re licensed to play.
A friendly mouse, a brave superhero, a small blue creature… we grew up with characters who became our best companions. So do our kids. That is why we develop creative IPs and a growing portfolio of licenses—from the world’s best entertainment franchises—that every generation knows and loves.
Highlights on kids loyalty
& more
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all reads
PLUS Cluppies: Collectibles Featuring the Top 18 Dutch Football Clubs
08.09.2025 | Campaigns
PLUS Supermarkets have teamed up with UNGA to bring fans and families an exciting new collectible campaign: PLUS Cluppies – shiny, embossed collectibles celebrating the 18 best football clubs in the Netherlands.
Checkers Little Shop is back to Collect, Pop & Play!
23.09.2025 | campaigns
Checkers Little Shop returns with 46 new kawaii-style minis—now with suction cups for endless pop-and-play fun! The 5th edition brings even more iconic brands and exciting ways to play.
What
we do
From concept ideation to manufacturing and digital activation, we design and develop 100% exclusive and bespoke loyalty campaigns. Whether you are an inspiring retailer or an impactful brand, think UNGA to engage with your community of families. Our talented little elves, craftsmen, toy makers, field researchers, trend watchers, and many more, will help you grow.
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our services
UNGA means
‘to play’
Play inspires us in everything we do – our campaigns, our products, and also our environment and work dynamics. That is how we grow. We unleash our inner child to put smiles on millions and billions of faces all over the world.
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our culture