08.02.2023 | campaigns, news

Woolworths Bricks Farm: Bringing the Farm to Australian Households

Discover Woolworths Bricks Farm, the new Bricks collectible campaign landing in Australia to surprise and delight customers whilst promoting local farmers and recycling.

10.12.2022 | campaigns, innovation, news

Back by popular demand: The most loved collectibles campaigns in 2022

As the year comes to a close, we’d like to look back at amazing supermarket collectible campaigns that made a comeback in 2022. Time to put in the spotlight three main campaigns that have brought so much joy and happiness to shoppers that retailers had to bring them back due to popular demand.

01.11.2022 | campaigns, innovation, news

Countdown Bricks Farm Teaches Families in NZ Where Food Comes From

Countdown Bricks Farm 2022: the world’s first loyalty campaign with Bricks made of 100% recycled materials is available now in New Zealand!

29.08.2022 | campaigns

New World Little Garden 2022: Kiwi Families Grow a Better Future

Kiwi families tiptoed over the previous Little Garden campaigns that the famous grocery retailer New World had to bring the seedling collectible promotion back again! This year, New Zealanders are invited to enjoy their favorite gardening collectable campaign with New World Little Garden.

27.07.2022 | campaigns, innovation

Checkers Little Shop 3: The Revival of The Most Iconic Miniature Campaign in ZA

Checkers Little Shop 3: one more amazing program that nurtures the long-standing partnership with UNGA!. With the third edition of the miniature collectible campaign, Little Shop 3, the retailer is giving South African kids an opportunity to collect and play with their favorite minis. 

11.11.2021 | campaigns, innovation

Countdown Bricks: The New Recycled Bricks Drop in New Zealand

Kiwi kids are excited about the new recycled bricks dropping in Countdown supermarkets in New Zealand. So what exactly is in this collectible program besides fun? Learn all about it now!

03.11.2021 | campaigns

Creating Magic Together with Magnit and the Soyuzmultfilm Friends During the Holidays

Magnit and UNGA have partnered up once more to bring fun and joy to families in Russia. This time, families can create magic together with the Soyuzmultfilm characters during the Jolly Holidays. Plush toys, Christmas balls & figurines, special tales book and much more. Discover all about Magnit's new campaign: Creating Magnit Together!

18.10.2021 | campaigns

Komandor DC Super Friends Heroes are on a Special Mission in Russia

For Komandors' loyalty program, UNGA partnered up with Warner Bros. Studios to give life to five cute and unique DC Super Friends plush toys. Russian kids and families can now collect and bring the cuddly Batman, Superman, Flash, Aquaman, and Wonder Woman home. Discover more now!

11.10.2021 | campaigns

Mi Mini Lidl Brings the Joy of Grocery Shopping Home

Starting September 23rd, families can visit Lidl stores all over Spain to collect miniature versions of their favorite products. Spanish families can bring their groceries, as well as the mini supermarket experience home. The collectible Mi Mini Lidl products open children and families up to play, discovery, and joy!

23.09.2021 | campaigns, news

Skrepishi 3: The Playful Elastic Bands to Collect at Magnit

Magnit has partnered up with Hotel Transylvania by Sony Pictures and UNGA to launch an exciting new campaign for kids and parents all over Russia. The Skrepishi 3 are waiting for them in stores all over the country!

20.09.2021 | campaigns, innovation, news

Building a Sustainable Future with Woolworths Bricks in Australia

Discover Woolworths Bricks, an exciting and sustainable collectible campaign for families in Australia co-created with UNGA.

08.07.2021 | campaigns, news

Woolworths Aussie Heroes celebrates the 2020 Olympics and Paralympics

As the official fresh food partner of the Australian Olympic team, Woolworths is ready to celebrate and experience the 2020 Tokyo Olympics and Paralympics with their customers and the most famous Aussie athletes! Discover all about our new campaign: Woolworths Aussie Heroes.

23.06.2021 | campaigns, news

Stimulating Kids’ Creative Skills with Space Jam: A New Legacy Holocards

For Salling Group’s Space Jam: A New Legacy loyalty campaign, we customized UNGA's Holocards concept to the world-famous license. Discover how these loyalty rewards are stimulating kids’ creative skills in Denmark.

21.06.2021 | campaigns, innovation, news

Our Plush Toys Made from Recycled Materials Hit the Shelves in Denmark

Discover UNGA's first line-up of plush toys made of recycled materials created for the Salling Group's Space Jam: A New Legacy loyalty campaign in Denmark: An important step in making loyalty rewards more sustainable.

14.06.2021 | campaigns, news

Salling Group Builds Up Families’ Excitement for “Space Jam: A New Legacy”

Discover our Space Jam: A New Legacy loyalty campaign, now running in Denmark. Families shopping at føtex, Bilka and BR Toys can collect the beautifully designed Holocards and plush toys.

20.05.2021 | campaigns, news

Torna-te Um Campeão: Intermarché Teams Up With Football Players to Inspire Portuguese Families

Discover Torna-te Um Campeão (“Become a Champion” in Portuguese), Intermarché Portugal's new loyalty campaign that stimulates families to eat healthy with the help of 32 famous football players.

11.02.2021 | campaigns, news

Discovery Garden Is Back at Woolworths, This Time It’s Even Better

Discovery Garden is back at Woolworths Australia, only this time with a huge twist: the seedling kits are now bee-attracting. This campaign is a fun way for families to start growing their own little gardens and understand the role that honey bees play in supporting Australia’s food supply through pollination.

20.01.2021 | campaigns, news

Monopoly Junior – Magnit Edition: Our Custom-Made Board Game

Discover Monopoly Junior - Magnit Edition, a board game designed with Hasbro as a customer reward for Magnit redemption campaign in Russia. In this special edition, Magnit's colourful supermarket stands were indeed designed in cardboard pieces, creating a 3D adventure on top of the board.

10.12.2020 | campaigns, news

“Have Fun with Hasbro Games”: A playful winter awaits Russian families at Magnit

The Russian retailer Magnit brings families joy this winter! Discover "Have Fun With Hasbro Games", UNGA's new redemption campaign designed in collaboration with Magnit and Hasbro that rewards customers with five of the most popular board games in the world.

08.12.2020 | campaigns, innovation, news

Checkers Little Garden 2 Promoting Community Empowerment in South Africa

Did you know that we produced Checkers Little Garden 2 locally and put together a team of more than 156 South Africans — mostly women? We tell you all about how the loyalty campaign contributed to community empowerment in South Africa!

08.09.2020 | campaigns, news

Lidl Shop Returns in Portugal 4 Years After the First Campaign

Lidl Shop was a hit in Portugal in 2016, and the loyalty campaign now makes a comeback with Lidl Shop 2. Once again, UNGA was there to shrink down Lidl's most popular products and turn them into the cutest toys for families to play at home.

07.09.2020 | campaigns, news

New World Little Garden 3 Revives New Zealand’s Green Thumb

After two successful campaigns, New World Little Garden is back in New Zealand with amazing novelties: UNGA developed plastic-free seedling kits and additional accessories for families.

26.08.2020 | campaigns, news

Mange Comme Un Champion: Carrefour’s new loyalty campaign in France

UNGA's first loyalty campaign designed for Carrefour France just kicked off! Discover how 35 European footballers play together in the 'Mange Comme Un Champion' campaign to inspire French shoppers to eat healthy and score great meals at home!

24.08.2020 | campaigns, news

Here We Grow Again: Little Garden Is Back at Checkers

Checkers is bringing kids and adults in South Africa a new opportunity to garden together. From August 24, 2020 and until stocks last, Checkers Little Garden 2 will surprise and delight shoppers with 24 seedlings to grow at home, and novelties that UNGA so proudly contributed to.

12.03.2020 | campaigns

Our First Little Garden Campaign in the UK launches at M&S

Our famous ‘little’ concepts have been traveling around the globe over the last few years. On February 26, our first Little Garden in the UK and the Republic of Ireland launched at M&S.