02.05.2022 | research

To Infinity and Beyond: The Long-Term Benefits of Loyalty Campaigns 

Loyalty campaigns are a great way to engage shoppers with your brand and keep them excited. They help retailers increase brand awareness, boost return on investment, drive up in-store traffic and most importantly, make every trip to the grocery store a memorable shopping experience. But little did you know, the benefits from loyalty campaigns can go way beyond their short-term initiative.

19.04.2022 | research

The Importance of Adult Play: Why Adults Should Never Stop Playing

You already know all about the importance of play during childhood and adolescence. Now, get ready to explore the last stop of this insightful and playful journey: let's discover the importance of adult play.

21.03.2022 | research

The Power of Play: Why is Play So Important For Children and Teens?

Play, defined simply as joyful recreational activities, goes beyond pure fun and entertainment. It’s considered to be one of the essential building blocks of children’s cognitive, socio-emotional, physical development. Have you ever wondered what play looks like across different stages of life?

11.03.2022 | news

UNGA Nominated 9 Times for the International Loyalty Awards 2022

Have you heard the most exciting news from the loyalty world? The finalists of the International Loyalty Awards were announced and… UNGA received 9 nominations. Not only one, two, or three, but 7 of our UNGA campaigns are finalists in 5 different categories of the International Loyalty Awards 2022!

24.02.2022 | research

Generation Alpha: Children Today, Shoppers Tomorrow

Glass Gen, iGen, Screenagers, Generation Alpha. This generation has come under many names, but one thing stays the same: they are the first generation to be born into a fully digitalized era. Are you ready to travel into the world of Generation Alpha?

17.01.2022 | news

Boosting Customer Satisfaction with Loyalty Programs

If you're not running a loyalty campaign for your customers, it might be time to launch one. Loyalty campaigns are a great way to connect with customers and give a little back to your most loyal customers. Let's take a little look at how loyalty campaigns can be used to boost customer satisfaction and make sure your best customers keep coming back.