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Discover all about our lastest supermarket loyalty campaigns and how they brought grocery retailers and families closer together.

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28.12.2022 | news

2023 Retail Marketing Calendar: Key Dates That You Don’t Want to Miss

2023 is just around the corner and it's time to get your strategy & calendar ready. Planning and organizing for holiday seasons, events, celebrations, and special activities can be quite a hassle. From budgeting and stocking to scheduling and promoting. It can be quite overwhelming. And that’s why UNGA’s created the 2023 Retail Marketing Calendar for you!

20.12.2022 | news, research

5 Reasons To Run a Christmas Loyalty Campaign

The holiday season is just around the corner, and soon it won’t take long until the Christmas songs and decorated houses full of Christmas lights are everywhere. Families will get ready to spend a cozy season with friends and loved ones, celebrating this special moment together. But before any official celebration even starts, retailers and brands must work hard to make sure they will connect with their shoppers during this special moment. 

19.12.2022 | research

Why Run Loyalty Campaigns During Major Sporting Events?

Sporting events are a huge opportunity to connect with existing and potential clients. This is exactly why so many brands create themed campaigns related to sports.You might be thinking “Why would I do a campaign if so many other brands are already doing it?”. Well, we will tell you all about that!

10.12.2022 | campaigns, innovation, news

Back by popular demand: The most loved collectibles campaigns in 2022

As the year comes to a close, we’d like to look back at amazing supermarket collectible campaigns that made a comeback in 2022. Time to put in the spotlight three main campaigns that have brought so much joy and happiness to shoppers that retailers had to bring them back due to popular demand.

01.11.2022 | campaigns, innovation, news

Countdown Bricks Farm Teaches Families in NZ Where Food Comes From

Countdown Bricks Farm 2022: the world’s first loyalty campaign with Bricks made of 100% recycled materials is available now in New Zealand!

29.08.2022 | campaigns

New World Little Garden 2022: Kiwi Families Grow a Better Future

Kiwi families tiptoed over the previous Little Garden campaigns that the famous grocery retailer New World had to bring the seedling collectible promotion back again! This year, New Zealanders are invited to enjoy their favorite gardening collectable campaign with New World Little Garden.

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