15.04.2021 | research

4 Types of Grocery Shoppers You Can Delight With Loyalty Campaigns

Research points out that one common reason for failure of many supposedly good retail stores is their inability to understand differences among the types of grocery shoppers and how to handle them. There are many different ways for grocery retailers to delight shoppers. But did you know that loyalty campaigns can delight most shoppers' profiles?

06.04.2021 | research

The 3 Components of Emotional Loyalty

Consumers with strong emotional connections to a brand visit their stores 32% more often and spend 46% more money than those without emotional bonds. So, bear in mind that you need the 3 components of emotional loyalty to nurture customer loyalty: brand affinity, attachment, and trust. Read more.

22.03.2021 | research

Building Kids’ Skills With Building Block Toys

Billions of people have grown up playing with building block toys. Building blocks even led one of our loyalty campaigns to be nominated for the Loyalty Magazine Awards. Read more to know why this timeless concept is so beneficial for kids.

18.03.2021 | research

9 KPIs to Measure the Performance of a Loyalty Program

With the relevant KPIs, you can measure the performance of a loyalty program. These indicators help you understand what works the best in your marketing strategy, how it impacts your sales and brand, and what to optimize in your future campaigns.  Check out 9 KPIs that you should keep a track of.

03.03.2021 | research

Understanding Children’s Influence on Parents’ Purchase Decisions

Even though kids do not always expect to be involved in purchase decisions, 85% of parents find it important to ask for their opinion when it comes to purchases for the family. Let’s take a closer look at some consumer insights and explore how grocery retailers should consider speaking to families as a whole.

16.02.2021 | innovation, news

4 Reasons To Encourage Your Customers To Garden

Consumers want to make healthy and more sustainable living choices, and they expect brands to help them. Discover the reasons why, by giving them the keys and tools to garden, retailers can stimulate new habits among families.