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The Power of Play, Retail Loyalty & Family Insights

Welcome to our blog! Discover our latest updates about loyalty in grocery retail and insights on kids and families. Learn more about the power of play in loyalty campaigns around the globe.

23.09.2025 | campaigns

Checkers Little Shop is back to Collect, Pop & Play!

Checkers Little Shop returns with 46 new kawaii-style minis—now with suction cups for endless pop-and-play fun! The 5th edition brings even more iconic brands and exciting ways to play.

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Discover all about our lastest supermarket loyalty campaigns and how they brought grocery retailers and families closer together.

Keep updated with the newest trends in loyalty, retail and consumer insights. Stay in the know with our innovations and how they allow kids and families to play to grow!

Wondering what we are up to? Keep an eye on our latest news to learn more about loyalty, retail & consumer insights. Don't miss a thing!

Get smarter with UNGA. Read the most relevant tips and insights shared by our experts and stay in the know.

23.09.2025 | campaigns

Checkers Little Shop is back to Collect, Pop & Play!

Checkers Little Shop returns with 46 new kawaii-style minis—now with suction cups for endless pop-and-play fun! The 5th edition brings even more iconic brands and exciting ways to play.

08.09.2025 | campaigns

PLUS Cluppies: Collectibles Featuring the Top 18 Dutch Football Clubs

PLUS Supermarkets have teamed up with UNGA to bring fans and families an exciting new collectible campaign: PLUS Cluppies – shiny, embossed collectibles celebrating the 18 best football clubs in the Netherlands.

20.08.2024 | research

4 Tips to Create a Successful Sports Loyalty Campaign

So now you’ve seen how popular and effective both sports and themed loyalty campaigns can be. It’s clear that these events and competitions create several opportunities for grocery retailers around the world. But how do you create the best campaign for your own customers?

22.06.2023 | research

Captivating Generation Alpha: Connect with Tomorrows’ Shoppers

Dive into the world of Generation Alpha and uncover strategies to captivate their attention, meet their needs, and embrace their values. Stay ahead of the curve by engaging with this empowered Generation and pave the way for long-lasting connections with tomorrows' shoppers.

10.05.2023 | innovation, research

Why Seedling Kit Collectible Promotions Are So Successful

Supermarkets’ collectible promotions featuring seedling kits have been a hit around the world in the last few years. Let’s take a look at the reasons behind this success and two popular seedling kit campaigns: Little Garden and Little Chefs.

12.04.2023 | research

Retail Loyalty Marketing: How to Use Collectibles to Nurture Loyalty

Supermarkets are always on the run for new, innovative loyalty solutions to win over new waves of consumers as well as establish long-term loyalty with their existing ones. What if we say that there’s a simple, yet effective solution that can turn a shopper's daily shopping chores into a playful, engaging experience without sacrificing simplicity and familiarity?

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