Checkers Stickables: A Brand-New Collectible Campaign Lands in South Africa
Stickers are back in the spotlight, and this time, they’re taking over Checkers. 😉 Discover Checkers Stickables, a colourful new collectible campaign bringing some of South Africa’s most recognisable supermarket brands and Checkers icons to life as stickers.
With 50 Stickables to collect, different special effects to discover and a rare golden edition hidden in the mix, the campaign turns the everyday grocery shop into a playful collecting experience.
It's time to stick around 🎵 It's time, they're sticky!
50 familiar favourites, turned into Stickables
The Checkers Stickables collection celebrates the brands, products and icons shoppers come across every day.
Across the 50-piece collection, familiar South African favourites such as Oros, Ricoffy, Bar-One, Black Cat Peanut Butter, OMO, Huggies and the Duracell Bunny have been transformed into playful sticker designs. Checkers itself is part of the collection too, with recognisable brand assets including the Sixty60 delivery bike joining the line-up.
The result is a collection rooted in familiarity and nostalgia, while giving everyday supermarket icons a fresh, highly collectable twist.
Made to collect, stick and swap
Stickers naturally invite interaction. They can be collected, displayed, personalised and, perhaps most importantly, swapped. That simple behaviour sits at the heart of Checkers Stickables.
Different visual effects across the collection add another layer of discovery, while duplicates become an opportunity for collectors to trade with friends, family and other fans as they work towards completing the full set.
And then there’s gold… ✨
Hidden among the regular collection are a limited number of ultra-rare golden Stickables. These special editions add an extra moment of surprise to the campaign, with each golden Stickable featuring a code connected to a draw for the chance to win R1 million.
Xtra Savings Plus members receive double entries, bringing an additional loyalty layer into the collectible mechanic.nA small sticker with some seriously big stakes. 😉
A home for the full collection
To bring the collecting journey together, dedicated Checkers Stickables Sticker Books are available in three colours: teal, orange and pink.
The books give collectors a physical home for the complete set while making it easy to track which Stickables have already been found and which ones are still missing.
And because swapping has always been one of the best parts of sticker collecting, Checkers is extending the experience beyond the store with dedicated Swop Days.
Turning the grocery shop into a collectible experience
The Checkers Stickables campaign runs across South Africa from 21 September until 8 November 2026 and is available exclusively to Xtra Savings members. Customers receive one Stickable for every R200 spent, with up to 10 Stickables available per transaction. By combining recognisable brands, collectability, rarity, swapping and a high-value prize mechanic, Stickables adds a playful layer to the Checkers shopping experience, and gives shoppers plenty of reasons to come back and continue the hunt.
Another campaign has officially stuck. ✨
