Woolworths Bricks is back with a new Home edition
Woolworths brings back its iconic Bricks campaign with a brand new edition: Woolworths Bricks Home, made from 100% recycled plastic. The new campaign follows the success of the original Woolworths Bricks supermarket edition launched in 2021, and Woolworths Bricks Farm in 2023, both released across Australia and New Zealand. Designed and produced by UNGA, each Woolworths Bricks campaign celebrates the Woolworths brand and local elements loved by families.
At a glance: Woolworths Bricks Home
• Bricks Home is the third edition of Woolworths’ popular Bricks collectibles campaign
• Builds on the success of Woolworths Bricks (2021) and Bricks Farm (2023)
• Made from 100% recycled plastic and certified by the Global Recycled Standard (GRS)
• 40 Bricks Home packs to collect, inspired by everyday home life and including rare gold bricks
• Includes sports-themed bricks celebrating partnerships with Cricket Australia and Netball New Zealand
• Additional packs expand the play experience, from rooms and vehicles to pets and outdoor spaces
40 Bricks Home packs to collect, build and play
From 28 January 2026, customers can collect Woolworths Bricks Home packs when shopping at Woolworths, Big W, Metro and MILKRUN in Australia, and at Woolworths and FreshChoice supermarkets in New Zealand. Families can build their Bricks Home together by collecting one pack for every $30 spent or when purchasing products from participating brands such as Whiskas, Dove and Nescafé.
The collection features 40 bricks inspired by everyday home life, including pantry staples, home essentials, appliances, interiors, pets and family characters. And for a lucky few, there’s the chance to find one of the rare “golden” Bricks.
Sports twists debut in Woolworths Bricks
For the first time, the Woolworths Bricks Home collection includes a sporting twist. In Australia, collectors can find a Woolworths Cricket Blast girl named Laura, along with cricket stumps and a recycling bin stump — a tribute to Australians’ love of backyard cricket.
These special pieces celebrate Woolworths’ long-standing partnership with Cricket Australia and the Woolworths Cricket Blast program, which encourages children up to 10 years old to get involved in cricket while building skills and confidence.
In New Zealand, collectors can also spot a future Woolworths FERNS netball star, complete with a wing defence bib. This addition highlights Woolworths’ partnership with Netball New Zealand, supporting over 70,000 kids with the very best in fresh food.
Photo: Alex Carey, Woolworths’ Ambassador and Australian International Cricketer and his family
Additional packs expand the Bricks Home experience
Customers can also purchase additional merchandise packs to enhance their Bricks Home. These include a Home Starter Pack to begin building, as well as a range of themed packs such as a Living Room Pack, Dining Room Pack, Delivery Truck, Garden and Outdoor Pack, Family Car, Animals and Pets Packs, and a Puzzle Playmat.
Bricks made from 100% recycled plastic
Once again, Woolworths Bricks Home is made from 100% recycled plastic and is certified by the Global Recycled Standard (GRS). Woolworths Bricks Home packs can be returned to stores by 31 March 2026 and will be recycled through iQRenew.
Woolworths is also providing customers with ideas to get more play out of their Woolworths Bricks and create new items for the home. They can download instructions to discover how to rebuild, reuse & modify the Bricks packs for continued enjoyment.
