Monopoly Junior – Magnit Edition: Our Custom-Made Board Game

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20.01.2021 campaigns, news

Sold in 114 countries and translated into 47 languages, Monopoly is the most popular board game worldwide (1). In fact, it is estimated that more than 1 billion people have played the game (2).
In 2020, UNGA proudly became part of the Monopoly story by redesigning the original Monopoly Junior game and turning it into a special Magnit edition.

 

The statement piece of Magnit’s “Have Fun With Hasbro Games” loyalty campaign

The Monopoly Junior – Magnit Edition game was offered as a reward to Magnit’s loyal customers during “Have Fun With Hasbro Games”, a redemption campaign rolled out in Russia in Winter 2020–21.

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Co-designed by UNGA and Hasbro, this campaign was an engaging and unique way to celebrate the long-lasting relationship between Magnit and its customers, while bringing fun into Russian families’ homes.

According to Yuriy Kotlomin, General Director of UNGA Eastern & Central Europe, developing a unique Monopoly Junior – Magnit Edition is evidently a very effective strategy to catch customers’ interest and boost participation in the loyalty campaign. “Moreover, the campaign unites strong brands on both local (Magnit) and international levels (Hasbro, Danone, PepsiCo), which overall has a great impact on the perceived value of the rewards. It also creates a strong appeal that brings rapid awareness and store traffic during the whole campaign period”, emphasizes Yuriy.

 

Sources: (1) PopSugar UK, (2) Insider US

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