DC Superheroes
Transforming Easter Eggs into kids’ favorite superheroes
Client
Tesco
Country
Czech Republic, Hungary, Poland, Slovakia
Year
2016
Introduction: Boom! Pow! Bam! For this ‘stamp and redeem’ Easter campaign, we created egg-shaped plush toys of everyone’s favorite superheroes: Batman, Robin, Catwoman, Superman, and Wonder Woman. Plus, clown-faced supervillain: the Joker.
See the
case video
Superman and all the other superheroes were turned into egg-shaped plush toys.
The first super powerful eggs
ever made
These Easter Eggs' superpowers? Rewarding Tesco's best little customers!
Shoppers at TESCO stores across Hungary, Slovakia, Poland, and the Czech Republic were given one stamp for the equivalent of every €10 spent. When they’d collected 10 stamps, they were able to get up to 70% discount on the original sales price of the 14cm-high plush toys.
We also designed a supersize egg carton – sold separately – so the boys and girls (and their mums and dads), could keep their superheroes and supervillain safe and sound.
Interested in plush concepts or the DC Comics license for your next kids loyalty campaign?
We use the
power of play
to win.
We design toys and games that kids have fun with. Educational and valuable experiences that parents enjoy.
We create opportunities for retailers to connect with families. To build sustainable relationships with their loyal customers of today and tomorrow.
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