Pop-up cards
Kids in the Netherlands created their own football dream team
Client
PLUS
Country
Netherlands
Year
2012
Collecting and trading football cards has always been hugely popular. But we decided to put a typically Dutch twist on the concept: we would make our cards ‘pop up’ to really bring the footballers to life.
See the
case video
All Dutch premier league players
were part of the line-up
Hundreds of unique pop-up player cards to collect
In total, we designed 288 collectible cards – one for each player in the Eredivisie, the country’s top football division. We also extended the twist to our collectors album: it featured a green pop-up pitch where children could create their very own dream team. To make our campaign even greener, we opted for revolutionary packaging to reduce costs and wastage.
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We use the
power of play
to win.
We design toys and games that kids have fun with. Educational and valuable experiences that parents enjoy.
We create opportunities for retailers to connect with families. To build sustainable relationships with their loyal customers of today and tomorrow.
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